This Rocky Mountain Poll of Arizona Consumer Confidence is based on 700 interviews with adult heads of household statewide. In a sample of this size, one can say with a 95 percent certainty that the results have a statistical precision of plus or minus 3.8 percent of what they would have been had the entire adult population been surveyed. The Rocky Mountain Poll is conducted by the Behavior Research Center of Arizona and is an independent and non-partisan research program. Consumer Sentiment Index is estimated by the Thompson Reuters/ University of Michigan Survey of Consumers.
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